“I can’t believe the snow!” – A man with a snowboarding mask struggles to understand the snow in his neighborhood

A man who lived near the White House said he was surprised to see the snow he lived in in his front yard, despite being told to expect it.The White House posted the image on its Twitter account Sunday morning.The man said he noticed snow falling on his property during the previous night’s snowstorm.Snow fell […]

Snow sport industry hits new highs as snow sports gains traction

The Snow Sport Industry Association (SSEIA) has recorded its first year of growth and is now worth $16.4 billion.SSEA CEO Mark McAllister said in a statement that the association had witnessed a 30% increase in the number of registered members in the past 12 months.“Our industry has been hit by a huge influx of new […]

US snow sport association launches ‘snow for sport’ campaign

A US snow sports association has launched a new campaign to encourage US sport to embrace snow as part of its appeal to young people.The Winter Olympics in Sochi, Russia, are scheduled to begin on 9 February, but in an effort to boost interest in sport and promote snow for the first time in the […]