‘I was born to ski’: Ski resorts in Northern California are struggling with snow sports
SANTA MONICA, Calif.— Snow sports is an industry that has been around since the 1920s, but the industry is in a tough spot right now, said Mark Schlesinger, a ski-industry consultant who is based in the Santa Monica area.The number of skiers and snowboarders in the region has exploded in recent years, according to the […]