The UK’s snow sports industry is booming with snowboarding and snowboarding, ski jumping, snowboarding, ski touring and snowboard skiing all in high demand, according to the Snow Sport Recycling Association (SSRA).
The annual industry conference in Glasgow is now set to attract the biggest number of snowboarders in the UK.
Snow sports are the sport of skiers, snowboards, snowshoes, snowboarding equipment and snow sports apparel.
The snow sport industry has grown by a third in the past decade, from about $1.2 billion in 2012 to $2.6 billion in 2020.
SSRA chief executive officer Chris Dyer said there was a big demand for snow sports equipment and training for skiers and snowboards in the north.
“There is an increase in demand for all types of snow sport equipment,” he said.
He added the snow sports business was now worth about $2 billion to the UK economy, and that was likely to continue to rise.
In the past year the UK has experienced a spike in demand from snowboard and snowshoe manufacturers in Europe.
Snowshoe manufacturer Pinnacle Snowboards has said it expects to invest $400 million over the next five years in expanding production capacity in the North.
There has also been a sharp increase in snow sport tourism, with snow sports attracting more than 100,000 visitors last year, up from just six,000 in 2012.
Despite these new arrivals, snow sport is a highly competitive industry, with an average ski season ticket price in the US running between $15 and $30.
It is estimated that around 25 per cent of the UK’s overall ski market is based in the snow sport sector.
Dyer said snow sports were likely to grow further, due to a “sharpening of interest in snowboarding”.
“The snowboard industry has had a huge impact on the UK ski industry in recent years and is still growing,” he added.
However, the number of skier licences issued in the Snow Sports Recyclers Association is limited to around 40 per cent.
Mr Dyer warned that there was also an “urgent need” for ski equipment manufacturers to increase production capacity.
For more information, contact snow sport recycling association.